In 2012, I graduated from Virginia Commonwealth University with a degree in Mass Communications, Creative Advertising and started my first job as a Graphic Designer at a boutique luxury invitation company. Quickly, my organization, attention to detail and understanding of the industry led to my position as the director who created the overall design and development of all print based and web based layouts.
After two years with the luxury invitation company, my position shifted to the overseer and developer of all messages (print based, web based and social) that our brand was delivering. By taking on a role that involved hands-on research, I was better able to deliver messages that created an emotional connection between our products and customers that ultimately attracted and retained customers.
I’ve been interested in technology for as long as I can remember. Since I naturally enjoy figuring out how things work I’m often pulled as the technical reference in a work environment. If I’m asked how to do something that I don’t know (yet), I use open resources to find a solution. In both companies that I worked for I ultimately took on development positions to rebrand their current websites and develop their first e-commerce websites.
Every product begins with an idea and I believe in the importance of coming up with a well thought out one before moving forward.
After coming up with an idea it’s time to map it out. Who are the users? What UI form should be considered first? These questions need conceptual answers and rough design sketches.
While designs are being finalized, a main development direction should be decided on. A database should be decided on and Front-End functionality can start coming to life.
Finally, a product needs to reach it’s user. Coming up with strategic campaigns print based, web based and socially based are vital to the success of a product.
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